Nicki Minaj informed the public, on January 11th, that she and Adam Levine (from “Maroon 5”) will soon launch clothing lines, based in Kmart stores and on sister website shopyourway.com, within the year. Nicki’s line will consist of products ranging from fashion accessories to clothing! Now given Nicki Minaj’s wild and exotic style, I’m really wondering what this line will look like. I’m so used to seeing her wear her gimmick costumes that I have no clue what her personal and REAL style currently is. However, I hope it works out. She may not be the most liked at the moment, but she is definitely a true business woman building her empire….and I LOVE THAT!
Nicki recently stated:
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
The executive vice president and president of marketing and online Sears holding, Imran Kooma, reflects:
“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”